How To Motivate Millennial Marketers With Directives Garrett Mehrguth

How To Motivate Millennial Marketers With Directives Garrett Mehrguth Are you a millennial? Do you work with millennials? According to the U.S. Bureau of Labor, millennials are expected to make up half of the workforce by 2020 and 75% by 2030. So, it’s important to   figure out ways to understand these smart and talented millennials working at your company. Are there any idiosyncrasies with this generation that may be helpful to marketers? Today, my guest is Garrett Mehrguth. He’s the CEO and co-founder of Directive, a growing digital agency that employs several millennials. Fortunately, Garrett has found unique ways to keep them engaged and motivated. Garrett’s Motto: Learn, Engage, Create Lesson Learned from First Consulting Client: Ask clients to pay you upfront Never use your power as a leader to manipulate anyone to make a decision Attract millennials by investing in social media to create a positive work culture Utilize recruiting tools to find the most talented millennials Best Defense for Bad Reviews: Demonstrate importance of sharing experiences and showing reviews to everyone involved to continue to grow and retain talent Millennials are the same as everyone else, but treated differently, alienated, and made to feel demotivated and devalued by others Directive offers a meritocracy and culture where people can grow in the company based on how they perform, not how long they’ve been with the company One of the simplest ways to create a structure for success and motivate millennials is to help them prioritize their tasks and goals 99.9% of millennial performance issues are related to time management and communication, or under-developed professional expertise Millennials are motivated when being a part of something larger; they want to feel like what they’re doing is contributing to something Directive supports career-driven millennials who want to be paid what they’re worth in an environment that accelerates their development professionally Offer benefits that serve your team, not ones that attract talent; Directive’s coolest benefit is mental health support Millennials want to learn, and Directive stresses its importance to be successful by requiring each employee to create a piece of content every quarter Be a leader for millennials by holding yourself accountable and taking an authentic look at and fixing everything that’s wrong in your organization Links: Directive Garrett Mehrguth’s Email Fiverr Moz WordStream Distilled Marketing Land Search Engine Land Glassdoor JazzHR Workable G2 Crowd Buffer 37signals Basecamp Torch.io Marketo How to Get Started with Agile Marketing and Do Your Best Work If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Garrett Mehrguth: â€Å"If you could learn, engage, and create, you could always be better tomorrowbecause you never take your foot off the gas.† â€Å"We had this thought process that if we can’t attribute something to revenue, it’s not valuable, and that couldn’t be further from the truth.† â€Å"Your brand dictates the type of talent you acquire or it dictates the success of your organization.† â€Å"Millennials want authentic leadership and want an authentic team and an authentic culture that’s doing things for them, not to attract them.†

Reaction paper Assignment Example | Topics and Well Written Essays - 250 words - 2

Reaction paper - Assignment Example However, Frances comes to the conclusion that this translates into Michael wanting to leave her, either now, or later on. In the end, forcing him to say that he is not sure whether he will always stay with her always and not willing to discuss it further, Frances gets up to call their friends to go out with them to the country. Pam Houston’s How to Talk to a Hunter is about a woman who falls in love with a man who is not the monogamous kind. Written in a way that makes one feel a part of the narrative, Houston relates how the woman feels insecure in the relationship while trying to find deeper meanings in the words of her lover, the hunter. He is a man who lives alone and who has many excuses not to commit or be monogamous, as Houston puts it. The woman confers with her best friends, male and female, both of them giving her conflicting advice as to how to go about her relationship. Interestingly enough, she ignores their advice and tries to get the man to commit to her. Till the end, it is not clear whether she is successful in her attempts or not, however, this much is clear that she is in love with a man who is involved with other women simultaneously and who, perhaps, does love her in his own

Communication in careers, and The Self Essay Example | Topics and Well Written Essays - 1500 words

Communication in careers, and The Self - Essay Example I thought he is the right candidate for he is very friendly and open in his views. I was also interested in how hospitals are run; and Paul’s experience in this domain made him the ideal candidate. Paul is 47 years of age and works as a Human Resources Manager in a private hospital and what follows is the interview I had with him. Q. What were the greatest challenges you’ve met in your career so far? A. That’s an interesting question, for there is no straight-forward answer to it. I’ve risen to the current position as a HR Manager through a lot of hard work and perseverance. I began my career as an office assistant in a private hospital. From those humble beginnings I’ve now risen to a position where I am completely responsible for ensuring proper management of Human Resources in the hospital. It has not been an easy ride. There were times when I seriously doubted my compatibility to the profession. There were phases in which the monotony and drudge ry of work got the better of me and I seriously thought of quitting. In this respect, the biggest challenge I faced was finding creative ways of making work interesting. And by successfully managing to do so, I learned to apply creative thinking in other facets of life too, which is again a rewarding experience. Q. How important are communication skills to be a successful HR Manager? A. Very important. Indeed, clear and proper communication is essential in almost all professions, but its role is accentuated in the domain of HR. My responsibility as a HR manager is to communicate the vision and mission statements of the organization to all my subordinates. While textual dispersal of this information in the form of pamphlets and brochures is important, it is equally important to convey such messages in everyday interactions. In my years of experience, I learnt that leading by example is the best way to communicate the core philosophy of the hospital. In the private hospital that I wor k for presently, this philosophy is to put the interests of the patients ahead of profits. So the accounts department is notified of this priority, and thereby they are a bit lenient in billing patients from poor backgrounds. Q. How do you manage to make team members work in unison? A. I understand the importance of team ethic and try to inculcate it into my team members. There is an inherent contradiction here, for employees join the organization for fulfilling their personal needs, wants and aspirations. It would then be necessary that such personal motives do not overpower the needs of the hospital; and that employees try to synchronize their goals with that of organization’s goals. My job as a HR manager is to help them in this process, by suggesting and showcasing common ground between these two seemingly opposing tendencies. Q. What is the biggest change you’ve seen in communication methods and mediums in the last twenty years? A. There has been a tremendous chan ge in the way communication takes place these days. When I started out, telephones were the cutting edge in communications technology. But so much progress has happened since then. Today, we integrate personal medical records of all patients into an online-database, which can be cross accessed by physicians down the line. Technology has affected the diagnostic and prognostic procedures as well, making the quality of healthcare much improved.